HOG
Harley-Davidson margins
- Stocks
- Consumer Cyclical
- NYSE: HOG
- Margins
Based on the latest figures, Harley-Davidson reports a gross margin of 33.1%, an operating margin of 5%, an EBITDA margin of 7.5%, and a net margin of 4.8%. Gross margin headed the available margin improvements with a 4.3 percentage-point increase, while net margin dropped by 0.6 percentage points.
HOG margin history
Over the last 3 years, Harley-Davidson recorded average margins of 32.23% gross, 8.83% operating, 11.39% EBITDA, and 8.66% net. At Harley-Davidson, gross margin is above its three-year average, while operating, EBITDA, and net margins are below their three-year averages.
HOG margin expansion
The biggest increase was in gross margin, up 4.3 percentage points. Operating margin also expanded by 0.9 percentage points and Ebitda margin also expanded by 0.6 percentage points, while net margin contracted by 0.6 percentage points.
HOG Gross margin
Over the last 3 years, the average gross margin for Harley-Davidson was 32.23%. The current gross margin of 33.1% is 0.9 percentage points above its three-year average. Harley-Davidson's gross margin ranged from a low of 28.8% in Jun 2025 to a high of 36% in Sep 2025.
HOG Operating margin
Throughout the last 3 years, Harley-Davidson had an average operating margin of 8.83%. Against its three-year average, Harley-Davidson's operating margin is currently 5%, 3.8 percentage points below its three-year average. Looking back over the last 3 years, Harley-Davidson's operating margin reached 13.3% at its highest point in Dec 2023 and 4.1% at its lowest in Jun 2025.
HOG EBITDA margin
Harley-Davidson's EBITDA margin averaged 11.39% during the last 3 years. Compared with its three-year average, Harley-Davidson's current EBITDA margin is 7.5% and is 3.9 percentage points below its three-year average. Over the last 3 years, Harley-Davidson's EBITDA margin peaked at 15.6% in Dec 2023 and reached a low of 6.9% in Jun 2025.
HOG Net margin
The average net margin for Harley-Davidson was 8.66% across the past 3 years. At present, the current net margin for Harley-Davidson is 4.8%, 3.9 percentage points below its three-year average. The net margin for Harley-Davidson moved between 4.8% in Jun 2026 and 12.1% in Dec 2023.
HOG margin group comparison
Harley-Davidson's gross margin of 33.1% is higher than the industry average but lower than the Consumer Cyclical sector average. Looking at the Consumer Cyclical sector average of 36.2%, Harley-Davidson's gross margin is 9% lower.
HOG margin peer comparison
Frequently asked questions
What is Harley-Davidson's gross margin?
For the period ending Jun 30, 2026, HOG recorded a gross margin of 33.1%.
What is Harley-Davidson's operating margin?
As of Jun 30, 2026, HOG has an operating margin of 5%.
What is Harley-Davidson's EBITDA margin?
The current EBITDA margin for HOG is 7.5% as of Jun 30, 2026.
What is Harley-Davidson's net margin?
For the period ending Jun 30, 2026, HOG recorded a net margin of 4.8%.
What are the average margins of HOG?
Looking back over 3 years, HOG recorded average margins of 32.2% gross, 8.8% operating, 11.4% EBITDA, and 8.7% net.
What are the highest historical margins of HOG?
Across the 5-year period, HOG posted its highest margins at 36% gross in Sep 2025, 16.4% operating in Mar 2023, 17.7% EBITDA in Mar 2023, and 13.6% net in Mar 2023.
What are the lowest historical margins of HOG?
Within the 5-year period, HOG recorded its lowest margins at 28.8% gross in Jun 2025, 4.1% operating in Jun 2025, 6.9% EBITDA in Jun 2025, and 4.8% net in Jun 2026.