W Wayfair margins

Relative Growth: Rel. Growth:
Relative Strength: Rel. Strength:
Relative Valuation: Rel. Valuation:
Relative Profitability: Rel. Profitability: 20
Gross margin
30.1%
Operating margin
1.7%
EBITDA margin
0.8%
Net margin
-2.5%

Wayfair reports a gross margin of 30.1%, an operating margin of 1.7%, an EBITDA margin of 0.8%, and a net margin of -2.5%, while its net margin is negative at -2.5%. Operating margin reported the largest year-over-year gain at 4.2 percentage points, while gross margin reported the largest decline at 0.2 percentage points.

W margin history

Gross, operating, EBITDA and net margin trends

Over the last 3 years, Wayfair's margins averaged 30.29% gross, -2.74% operating, -0.18% EBITDA, and -3.73% net. The current figures show operating, EBITDA, and net margins are above their three-year averages, while gross margin is below its three-year average.

W margin expansion

Year-over-year margin changes in percentage points

The largest positive change was in operating margin, up 4.2 percentage points. The expansion was limited to operating margin, while gross margin contracted by 0.2 percentage points and EBITDA margin by 0.2 percentage points.

Gross margin expansion
-0.2pp
Operating margin expansion
4.2pp
EBITDA margin expansion
-0.2pp
Net margin expansion
0pp

W Gross margin

Looking back over the last 3 years, Wayfair recorded an average gross margin of 30.29%. Wayfair's current gross margin is 30.1% and is 0.2 percentage points below its three-year average. The highest gross margin for Wayfair was 30.6% in Mar 2024, while the lowest was 30.1% in Mar 2026.

W Operating margin

The average operating margin for Wayfair was -2.74% in the last 3 years. The latest operating margin for Wayfair is 1.7%, 4.4 percentage points above its three-year average. The operating margin for Wayfair moved between -6.8% in Dec 2023 and 1.7% in Jun 2026.

W EBITDA margin

Wayfair recorded an average EBITDA margin of -0.18% across the last 3 years. Wayfair currently reports an EBITDA margin of 0.8%, 1 percentage points above its three-year average. During this period, EBITDA margin reached a high of 1% in Mar 2026 and a low of -2.5% in Dec 2023.

W Net margin

Wayfair recorded an average net margin of -3.73% across the last 3 years. Wayfair currently reports a net margin of -2.5%, 1.2 percentage points above its three-year average. The highest net margin for Wayfair was -2.4% in Mar 2026, while the lowest was -6.1% in Dec 2023.

W margin group comparison

Margins compared with peer-group, industry and sector averages

With a gross margin of 30.1%, W ranks lower than the Consumer Cyclical sector, the industry and its peers average. In comparison with the Consumer Cyclical sector average of 36.2%, Wayfair's gross margin is 17% lower.

W margin peer comparison

Compare margins with selected peers

Frequently asked questions

What is Wayfair's gross margin?

The current gross margin for W is 30.1% as of Jun 30, 2026.

What is Wayfair's operating margin?

The current operating margin for W is 1.7% as of Jun 30, 2026.

What is Wayfair's EBITDA margin?

For the period ending Jun 30, 2026, W recorded an EBITDA margin of 0.8%.

What is Wayfair's net margin?

As of Jun 30, 2026, W has a negative net margin of -2.5%.

What are the average margins of W?

Wayfair's average margins over the last 3 years were 30.3% gross, -2.7% operating, -0.2% EBITDA, and -3.7% net.

What are the highest historical margins of W?

Over this 5-year history, W peaked at 30.6% gross in Mar 2024, 1.7% operating in Jun 2026, 1.6% EBITDA in Dec 2021, and -1% net in Dec 2021.

What are the lowest historical margins of W?

Across the 5-year period, W posted its lowest margins at 27.4% gross in Jun 2022, -11.8% operating in Mar 2023, -7.8% EBITDA in Mar 2023, and -11.4% net in Mar 2023.